First, the advantages of digital marketing benefit the advertiser in many ways. One of the first benefits is that it enables the company to reach a very targeted audience with minimal investment. For example, if an ad is placed in a publication, the company can target a much more specific group of people than they would be able to if they simply ran print advertising. The demographics are better controlled by the use of digital marketing than in other types of media advertising. This is especially useful in areas where there are not enough people of a certain age or income level to support print advertising.
The second benefit of marketing via the web is that the costs are much lower than they would be in other types of advertising. If you were advertising in newspapers, magazines, radio, television, or other print sources, the cost of reaching your target audience would be prohibitive, since these mediums typically charge a high rate per each piece of content. However, with a website, there is the ability to reach multiple audiences at a much lower cost